

Technological progress and disruption are rapidly transforming business. Product and company lifespans are shrinking. In all businesses, competition is becoming more complex and dynamic. The traditional playbook for strategy is no longer sufficient. Most large companies participated in well-defined industries selling similar sets of products they gained advantage by pursuing economies of scale and capabilities such as efficiency and quality and they followed a process of deliberate analysis, planning, and focused execution. Many of today’s business leaders came of age studying and experiencing a classical model of competition. Technology, Media, and Telecommunications.
